BBC News – Facebook ads: £100,000 bill for government – good value?
It turns out that as of 19 July, the government had spent £98,418.25 with Facebook on advertising the Great campaign. A spokesman said the campaign had achieved 472 million ad impressions leading to 782,000 ad clicks – and across the 13 Facebook pages, 583,000 “likes” had been generated.
via BBC News – Facebook ads: £100,000 bill for government – good value?.
Christopher Balding on the real risk in China
In the past 5-8 years, and especially the past 3, China has built an enormous amount of stuff that nobody wants, needs, or uses. Fueled by a lending boom that began in late 2008 and tripled total lending in 2009, Chinese government at all levels has been spending money like a drunken sailor on leave. What should scare people however, is just how poorly this money has been spent.